Vuosi sitten Microsoft ilmoitti aikeestaan ostaa itselleen Activision Blizzard. Kauppa on mittava, ja Sony on tehnyt kaikkensa moiset aikeet estääkseen.
Activision Blizzardin pomoihin lukeutuva Lulu Cheng Meservey on kommentoinut tilannetta Twitterissä. Yhdysvaltain kauppakomissiolle osoitetussa viestissä kerrotaan, että The Last of Us osoittaa, että kaupan on annettava toteutua. Edelleen mielipiteenä on, että kaupassa ollaan huolissaan vain siitä, että Sony saattaisi menettää markkinajohtajan asemansa.
Isot rahat ovat kyseessä, joten sopan lusikointi jatkuu.
"Hi FTC — did you catch last night's episode of The Last of Us? It was incredible. No wonder the show is breaking records. It's a true blockbuster, watched by tens of millions. If you haven't already, you should check it out. You may be particularly interested in the fact that The Last of Us is produced by Sony Pictures Television and PlayStation Productions. It's based on a best-selling video game developed by a Sony-owned studio and published by Sony as a PlayStation exclusive.
Why does this matter? The FTC has opposed the Microsoft - Activision Blizzard deal on the grounds that Microsoft could "suppress competition" from rival consoles by leveraging Activision games. It sounds like there's some worry that Sony's position as market leader could be jeopardized by this deal.
But there's no cause for concern. Sony has an unrivaled warchest of IP, not just in gaming but TV, movies, and music — which can be developed into games, or can market existing games. Case in point: the TV show The Last of Us is already generating renewed interest in that game.
Sony's talent and IP across gaming, TV, movies, and music are formidable and truly impressive. It's no wonder they also continue to dominate as the market leader for consoles. In gaming, Sony is "the first of us" - and they will be just fine without the FTC's protection."
<social>https://twitter.com/lulumeservey/status/1620121600690630656</social>