Niin siinä sitten kävi, että kesäkuun E3-messut peruttiin kokonaan. Järjestäjät ESA ja ReedPop ovat sanoneet, ettei näytteilleasettajia ollut tarpeeksi.
Games Industrylle puhunut ESAn puheenjohtaja Stanley Pierre-Louis syyttää perumisesta pelialan isomman luokan haasteita ja vaikeuksia. Sitä ei haluttu kommentoida lainkaan, onko E3-messujen taru nyt kokonaan ohi.
"First, several companies have reported that the timeline for game development has been altered since the start of the COVID pandemic. Second, economic headwinds have caused several companies to reassess how they invest in large marketing events. And third, companies are starting to experiment with how to find the right balance between in-person events and digital marketing opportunities."
"It's a matter of finding the right pitch - and I mean that in the sound way - for the needs that are evolving. They're continuing to experiment with how they market their works. We're seeing other shows coming back slowly, but coming back. They're at a different scale and investment commitment than E3 so we have to continue to work on how we create a dynamic and sustainable model that meets the needs of the industry."