Take-Two'n toimitusjohtaja Strauss Zelnick on antanut kuulua muille isojen firmojen johtajille siitä, etteivät ne osanneet arvostaa riittävästi E3-messuja. On joko oltava mukana, tai sitten E3-messuja ei ole.
"I think for a period of time, some of the large players in the business took E3 for granted and decided to step away from the show, but still be in the publicity business at the same time and in the same location, and I think that is problematic. I think you either have to support the show, or there isn't going to be a show."
E3-messuilla oli oma mahtava sijansa pelialalla kaikille julkaisijoille.
"[Take Two has] always been a supporter of E3 and I think it served a great purpose as a show for the media, as a show for investors, as a show for distribution partners and consumers who are avid about the business, 'prosumers,' if you will. That served a great purpose for us."
Kiitokset, Games Industry