The Game Awards -mies Geoff Keighley on sitä mieltä, että E3-messut tappoivat itsensä. Sen ohella Keighley ei koe, että hänen oma Summer Game Festinsa olisi vastuussa E3-messujen alamäestä. Asiasta kertoi VGC.
"I think E3 sort of killed itself in a way. I understand why people say [SGF killed E3], but I think if anything, we created Summer Game Fest, and I built Summer Game Fest because I saw the wheels falling off the wagon of E3."
"As someone who loves that time of year... for two decades, E3 was part of my life since I was a 15-year-old kid. [From] the first E3 in 1995, I went to every show. I loved it and it defined my summer. It was so exciting to me, and it was heartbreaking to see that start to fall apart. I think they had a relevancy problem, and then they also had a participation problem over the final years. So yeah, I think the question is, if we didn't do Summer Game Fest what would happen?"