Entinen Playstationin pomo Shawn Layden pitää "epäendeemisiä" toimijoita uhkana videopelialalle. Tällä hän viittaa muun muassa isoihin yhtiöihin Netflix, Amazon ja Google, jotka haluavat laajentaa toimintaansa videopelien tontille. Layden puhui asiasta Games Industryn Investment Summitissa.
"First, consolidation can be an enemy of creativity. I also think rising costs in gaming are an existential threat to all of us. And the entry of non-endemics into the sector - otherwise known as the 'barbarians at the gate.'"
Laydenin mukaan videopelialan ei pitäisi tarvita isoja ulkopuolisia yhtiöitä havahduttamaan itseään uuteen suuntaan.
"Right now we see all the big players going, 'Oh, gaming? It's bringing in billions of dollars a year? I want a piece of that' And so we have Google, Netflix, Apple and Amazon wanting to get piece and trying to disrupt out industry. I'm hoping gaming will be the first industry where we disrupt ourselves. Where it doesn't take a Google or an Amazon to completely flip the table. We should be smart enough to see these changes coming and prepare ourselves for that eventuality."