Activision Blizzard on jo aiemmin sanonut, että Call of Duty: Mobilen menestys, ja odotetusti myös tulevan mobiilisen Diablo Immortalin menestys, tulevat olemaan tärkeitä Activisionin liiketoiminnalle.
Sijoittajille puhunut toimitusjohtaja Bobby Kotick on paljastanut, että mobiilialustat ovat jatkossa se tärkein juttu Activisionin liiketoiminnassa.
"Using Call of Duty as an example, with the introduction of Call of Duty Mobile, we grew our player base from 40 million to 100 million players in less than a year. And we expect significant growth in the Call of Duty franchise in 2020 as compared to 2019, as a result of this and from other unannounced Call of Duty initiatives. Mobile, in fact, is now our leading platform. The business model for Call of Duty Mobile is free to play, which enables the rapid development of large community of players with the option to purchase digital items and services, as well as our ability to generate advertising revenues."