Vuosikausia Valven Steam dominoi suvereenisti PC-pelien jakelualustana. Sitten tuli Epic Gamesin Epic Games Store, ja tilanne alkoi muuttua vauhdilla. Valven pomo Gabe Newell on kuitenkin ilmaissut olevansa iloinen uudesta kilpailutilanteesta. Hän kertoi aatoksiaan EDGE Magazinelle.
"Competition in game stores is awesome for everybody. It keeps us honest, it keeps everybody else honest. But it's ugly in the short term. You're like, 'Argh, they're yelling, they're making us look bad' - but in the long term, everybody benefits from the discipline and the thoughtfulness it means you have to have about your business by having people come in and challenge you."