Sony, Take-Two ja Gearbox aikovat kokeilla kuluttajien sietokykyä kohottamalla tulevan konsolisukupolven alussa pelien hintoja jopa 80 euroon saakka. Selityksenä toki on, että pelien kehityskustannukset ovat kasvaneet.
Pohjois-Amerikan pelimyyntejä seuraavan NPD Groupin analyytikko Mat Piscatellan mukaan kuluttajat maksavat iloiten ainakin 69,99 dollaria uusista peleistä. Hän puhui Virtual Economy -podcastissa.
"Game prices have stayed the same since 2005, when Call of Duty 2 first went to $59.99 on Xbox 360 and we've basically stayed there ever since. Now, a lot of people will say a rise in base prices for the higher tier, premium games is needed to off-set development costs, inflation or whatever, and all those arguments seem to fall flat. But what doesn't fall flat is that for some of these premium games, if the $10 increase was implemented, people would happily pay it. They might grumble about it, but they would certainly pay it. The price sensitivity, particularly on day-one, suggests that."