Viime viikkojen suurin uutinen on ollut se, että Sony ostaa Destinystä tunnetun Bungien itselleen. Hinnaksi muodostui 3,6 miljardia dollaria. Yahoo Finance on haastatellut pelialan ehkä tunnetuinta analyytikkoa, Wedbush Securitiesin Michael Pachteria, jonka mukaan Sony teki virheen maksaessaan Bungiesta härskisti ylihintaa.
"The Activision deal and the Zynga deal were both done below those stock's recent highs. So Activision had traded over 100, and the deal was at 95. Back in October, it was over 100. Zynga had traded over 11, I believe, and the deal was done at 986. So you know, they didn't really overpay, either of the acquirers. Bungie went for $4 million per developer. And most deals are between $250,000 and a million. I've seen deals as close, you know, as high as $2 million per developer. This is crazy talk."
Huhujen mukaan Microsoft aikoi ostaa Bungien itselleen kahdella miljardilla dollarilla. Pachterin mukaan Bungien ostaminen saattaakin olla Sonyn vastaveto Microsoftille.
"And just to compare and contrast, EA bought Respawn about three or four years ago for $700 million with 400 developers. And those guys generate $700 million a year in revenue. Bungie does about $200 million in revenue. So I think Sony vastly overpaid. I think this was a statement that we're not going to let Microsoft get ahead of us, so we'll just buy something out of desperation. It's not really a deal that makes a whole lot of sense to me. The others do."
Kiitokset, Gaming Bolt