Pohjois-Amerikassa ammattiliitot ovat melko harvinaisia, ja videopelialalla moisia ei itse asiassa edes ollut. Hiljan kuitenkin Raven Softwaren "QA Team" laittoi pystyyn ammattiliiton. Moisen pahuuden Activision Blizzard pyrki tietenkin kaikin keinoin estämään.
Xboxin iso pomo Phil Spencer on aiemmin sanonut tukevansa ammattiliittoa sen jälkeen, kun Activision Blizzard Microsoftille siirtyy. Microsoftin blogissa käy ilmi, että kyse on Microsoftin näkökulmasta laajemmasta ilmiöstä.
"Recent unionization campaigns across the country — including in the tech sector — have led us to conclude that inevitably these issues will touch on more businesses, potentially including our own. This has encouraged us to think proactively about the best approach for our employees, shareholders, customers, and other stakeholders. Today we are announcing a new set of principles around employee organizing and how we will engage with our employees, labor organizations, and other important stakeholders in critical conversations around work. [...] We acknowledge that this is a journey, and we will need to continue to learn and change as employee expectations and views change with the world around us. And we recognize that employers and employees will not always agree on all topics."
Axiosin haastattelussa Microsoftin Brad Smith sanoi, ettei työntekijöitä pyydetä muodostamaan ammattiliittoa, mutta heidän kanssaan olla vuorovaikutuksessa siellä missä he ovat.
"We're not asking our employees to go form a union, but we will meet people where they are at."