James Cameronin jatko-osa Avatarille on tulossa, ja kestoa luvataan Avatar: The Way of Waterille peräti kolme tuntia. Nyt sitten Total Filmille puhunut Cameron kertoi, miksi mittaa tarvitaan niin paljon. Kysymys on siitä, että ison tarinan ohella nyt painotetaan enemmän keskinäisiä suhteita ja tunteita.
"The goal is to tell an extremely compelling story on an emotional basis. I would say the emphasis in the new film is more on character, more on story, more on relationships, more on emotion. We didn't spend as much time on relationship and emotion in the first film as we do in the second film, and it's a longer film, because there's more characters to service. There's more story to service."