Niin Microsoftilla kuin Sonyllakin on riittänyt menestystä omilla pelikonsoleillaan, ja molemmille vehkeille on ne omat yksinoikeuspelinsäkin. Toisaalta mobiilimarkkinoille noilla omilla peleillä ei ole ainakaan merkittävässä määrin menestytty sitten kuitenkaan. Xbox-pomo Phil Spencer on kuitenkin sitä mieltä, että mobiilimarkkinoilta on otettava se oma osuus haltuun, mikäli mielitään olla hyvällä pohjalla jatkossakin Xboxin liiketoiminnassa.
The Vergen podcastissa vieraana ollut Phil Spencer sanoi, että juuri mobiilipuolen merkityksen vuoksi Activision Blizzardin kauppaan ryhdyttiin.
"The idea that Activision is all about Call of Duty on console is a construct that might get created by our console competitor. I haven't heard [that] Nintendo has been sending in any complaints about the deal."
"In terms of the Activision opportunity, and I keep saying this over and over, and it is true, it definitely starts with a view that people want to play games on every device that they have, and in a funny way, the smallest screen that we play on is actually the biggest screen when you think about the installed base in phone. That's just a place where if we don't gain relevancy as a gaming brand—we're not alone in seeing this—over time, the business will become kind of untenable, for any of us. If we're not able to find customers on phones, on any screen that someone wants to play on, you really are going to get segmented to a niche part of gaming that running a global business will become very challenging."