Gamecuben jälkeen Nintendo päätti keskittyä raa'an konetehon sijaan omiin innovaatioihin. Tätä linjaa ovat nyt edustaneet niin Wii, Wii U kuin Switchkin. Pohjois-Amerikan Nintendon pamppu Reggie Fils-Aime kertoikin Ars Technicalle, ettei Nintendo kilpaile Microsoftin ja Sonyn kanssa, vaan kulkee omia teitään kilpaillen ihmisten ajankäytöstä.
"All of the rest of [a customer's] time is entertainment time. That's what I compete for, minute by minute. That time you spend surfing the Web, watching a movie, watching a telecast of a conference: that's all entertainment time we're competing for. My competitive set is much bigger than my direct competitors in Sony and Microsoft. I compete for time. When I do that, I have to be creative and innovative in order to win that battle."
Onko noin? Kommentoi alla.