Phil Spencerin mukaan AAA-pelien lisääminen Xbox Game Passiin on lisännyt myyntejä merkittävästi

Microsoft on jo jonkin aikaa noudattanut käytäntöä tuoda omat AAA-pelinsä heti niiden julkaisussa myös Xbox Game Pass -palveluun. Xbox-pomo Phil Spencer on nyt paljastanut, millaisia tuloksia käytännöllä on ollut.

Level Up haastatteli Spenceriä Meksikossa XO18-tapahtumassa, ja haastattelun voi katsoa Youtubessa. Itse asia huomattiin Reset Erassa. Spencerin mukaan AAA-pelien lisääminen Game Passiin on näkynyt myyntien merkittävänä kasvuna. Hänen mukaansa tämä johtuu puskaradion toiminnasta ja siitä, että ihmiset haluavat pelata samoja pelejä kuin heidän sosiaalinen piirinsä.

"What I will say is when you put a game like Forza Horizon 4 which I can't stop playing on Game Pass, you instantly have more players of the game which is actually leading to a lot more sales of the game. Some people don't believe that but when State of Decay 2 launched, you saw if you looked at the NPD you saw this game selling really well the month it launched in the US: "People said well isn't everyone just going to subscribe for $10 and go play this thing?" But no, gamers find things to play based on what everyone else is playing. What's number 1 on Mixer, what's number 1 on Twitch, what are my friends playing, what are people saying on Discord, etc."

"So when these games hit something like the Game Pass with all of these players, it instantly raises the awareness/word of mouth. I think we will eventually get there (third party AAA games day one) but you know creators have to make their own business decisions. It's an option for creators and I think it's a good option, but that's up to them and they make their own decisions."