Take-Two'n pomo ei usko pelialan tulevaisuuden olevan pilvessä

Monilta pelialan toimijoilta kysyttäessä pilvipelaaminen on se tulevaisuus, johon ollaan matkalla. Tähän joukkoon lukeutuvat muun muassa Microsoftin Phil Spencer, EA:n Andrew Wilson, Activisionin Bobby Kotick ja Sonyn Jim Ryan. Se vaatii kuitenkin vielä teknologisia edistysaskeleita, jotta nykyisestä digitaalisen ja fyysisen pelaamisen yhdistelmästä päästään eroon.

Take-Two'n toimitusjohtaja Strauss Zelnick on kuitenkin eri mieltä. Protocolin haastattelussa hän vertaa pilvipelaamista VR-pelaamiseen, ja kehottaa laittamaan jäitä hattuun.

"Any new distribution vehicle that offers high-quality, efficiency and a reasonable price is good for our business. That said, there was all this hype for years about VR, and I wasn't very compelled by that. Thankfully, as a result, we didn't waste any money on it. Equally, there was an enormous amount of hype around movement to the cloud for interactive entertainment distribution."

There were some parties who were saying there are 130 [million] to 140 million current-gen consoles out there. There are billions of PCs out there. You know, if you can make in a frictionless way, console video games available to everyone who has a PC or a tablet or a phone, then your market size automatically would be 20x, just mathematically. Of course that doesn't make any sense at all. Because the implication is you are super interested in video games but you were just unwilling to buy a console."

"[The consumer is] beholden to whatever technology exists wherever they live. You may be out on the cloud, but if they're on a phone line, they won't be able to avail themselves of what you're distributing."