PC-vehkeiden myynti laski 12,6% vuoden 2022 toisella neljänneksellä verrattuna viime vuoden vastaavaan aikaan. Lasku on jyrkin yhdeksään vuoteen. Analyysifirma Gartnerin mukaan syitä on useita. Maininnan ansaitsevat Venäjän hyökkäys Ukrainaan, inflaatio ja Chromebookien kysyntä.
"The decline we saw in the first quarter of 2022 has accelerated in the second quarter, driven by the ongoing geopolitical instability caused by the Russian invasion of Ukraine, inflationary pressure on spending and a steep downturn in demand for Chromebooks."
Yleensä hinnat laskisivat kysynnän laskiessa, mutta nyt ei eletäkään normaaleja aikoja.
"To maintain profits as inflation increases costs, the PC industry is having to raise average selling prices (ASPs) despite weakening demand. The reduction in the mix of PCs from Chromebooks, which tend to have low price points, and shift to premium products also helped increase the average ASP. However, an increase in inventory, especially in the consumer channel, could cause an ASP decline as vendors will try to lower inventory."
