1990-luvulla Game Boy hallitsi varsin suvereenisti käsikonsolimarkkinoita, mutta silti joitakin kilpailijoita riitti. Näitä olivat muun muassa Sega Game Gear ja 16-bittinen Atari Lynx. Lähellä oli, ettei Atari Lynx ollut se ensimmäinen Segan käsikonsoli.
Asiasta kertoivat Yhdysvaltain Segan vanhat veteraanit Tom Kalinske ja Al Nilsen.
"The interesting thing and we haven't talked about it a lot over the years - Tom, I'm not even sure you know this - Game Gear was almost not our first handheld system. When we were getting ready to launch Genesis, Sega was in discussions with Atari about possibly marketing the Atari Lynx under the Sega brand. So when we were building the booth for the Consumer Electronics Show in 1989 where we launched Genesis, I had a separate area and display stand all set, just in case the decision was made for us to go and carry the Lynx. But that never went through and Atari did that."
