HBO Max sai hiljan uudeksi nimekseen Max, ja tämän seurauksena suoratoistopalvelun tilaajamäärä on lähtenyt laskuun Yhdysvalloissa. Edellisellä vuosineljänneksellä tilaajien määrä on laskenut lukemasta 98 miljoonaa aina 96 miljoonaan.
Warner Bros. itse uskoo tilanteen liittyvän siihen, että Max sai uusia tilaajia The Last of Us -sarjan myötä, ja nyt nämä yhtä sarjaa katsoneet ovat taas poistuneet tilaajien joukosta.
"Despite this, the executives at Warner Bros. Discovery don't seem too worried. During an earnings call, the company's chief financial officer, Gunnar Wiedenfels, attributed the downward trend to "overlapping subscriber bases between Max and Discovery Plus" as well as "expected churn" following the end of The Last of Us season 1 and the series finale of Succession. CEO David Zaslav had something similar to say, noting that "while we have seen some expected subscriber disruption, we have experienced lower than expected churn throughout this process" — a process that involved asking HBO Max subscribers to download a new Max app to their devices in order to continue using the service. Zaslav also said that the company still expects its streaming business in the US to become profitable this year."
Kiitokset, The Verge