Square Enix on perinteisesti keskittynyt ennen kaikkea japanilaisiin markkinoihin. Nyt kuitenkin suunta näyttää olevan muuttumassa uusimman talouskatsauksen perusteella. Jatkossa Square Enix suuntautuu enemmän muualle maailmaan Japanin lisäksi. Kyse on tietysti siitä, että kasvua on vaikea saavuttaa, jos keskittyy koko ajan ainoastaan yhteen markkina-alueeseen eli Japaniin.
"--- it is critical for our business that we produce hit titles that speak to the global market, which offers greater scale in terms of both customers and sales volumes. Furthermore, game development efforts are becoming more sizable and sophisticated as the result of technological advancements in the devices on which they are played, such as consoles or smart devices. The investment required to develop game titles is therefore an order of magnitude greater than in the past. In other words, the Japanese market is no longer sufficient for achieving a level of earnings that enables us to recoup our development investment and generate a profit, and we therefore need to approach our development efforts based on the assumption that we have to succeed in the global market."